![]() Its investment in creating new mobile social experiences comes at a time when Facebook’s suite of apps is facing serious competition from newer publishers, including most notably, Snapchat and TikTok. Canada is likely being chosen as it’s a good proxy for the U.S., in terms of consumer demographics and user behavior, but has fewer users to contend with, in case an app takes off and has to quickly scale.įacebook had announced its plans for the NPE Team back in July, explaining that its goal would be to rapidly experiment with new ideas, and shut down those projects that didn’t gain traction. The latter was also available in the Philippines, but neither have reached the U.S. Instead, it’s only available in Canada for the time being - the home market for the first two NPE Team apps, Aux and Bump. ![]() Like other NPE Team apps, Whale isn’t offered for download in the U.S. And those with artistic capabilities can use the included freeform drawing tool, as well. In addition to making shareable memes, users can make their own image stickers using the crop and cut tools. To customize the images, users can add emojis, text, effects, and filters like laser eyes, vortex or bulge, for example. Blank, 2-grid, 3-grid, and 4-grid canvas layouts are also available. In Whale, users can take a photo, select a picture from their camera roll, or browse the app’s library of stock images in order to create a meme. But it does have the advantage of being free to use without in-app purchases or subscriptions. ![]() The app isn’t all that original, given the plethora of image-editing apps on the App Store today with similar feature sets. Currently, the app allows users to decorate photos with text and stickers in order to create memes that can be shared to social media or texted to friends. Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of meme creation app Whale.
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